My package

Posted: 22nd November 2013 by Aaron Hagen in Uncategorized
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I got a strange call the other day.

The letter i received in the mail

On the other end was my co-worker, who was next door in the mailroom.

“Um, you have a package over here.”

“From who?”

“I’m not sure. Pepsi?”

So, this intrigued me.

I went over there to see what exactly could be there.

What I found was a large box. It was relatively heavy.

When I opened it up, I found a hand-written note.

“Hey Aaron, Heard you were going through some tough times. 24 days without any Mountain Dew sounds like WAY too long, so we are here to help you out. Throw on your Dew gear & enjoy some Dew. Have an awesome day! Social Media Team”

Inside the package was the note, a drawstring backpack, hat and plastic glass — each with the Mountain Dew logo on them.

On the bottom was the best of all. A case of 20-ounce bottles of Mountain Dew.

The motherload

Yes, I struck gold.

So, what did I do to deserve this?

Well, that’s an interesting story and I”m not sure that I do.

A few weeks ago, I went to the Pepsi machine at the Daily Globe World Headquarters to purchase a Mountain Dew.

And there wasn’t any.

So I kept checking.

Still no Mountain Dew.

I first tweeted about it on Oct. 29. By then, this had gone one for a couple weeks.

It was a simple tweet asking if anyone else has had issues with Pepsi filling the vending machines.

On Nov. 1, I decided to take it a little further. “I don’t know what the actual count is, so we’ll make it up. Day 20 of no @mtn_dew in the Daily Globe vending machine. It’s getting desperate.”

Granted, I had no idea if we were at Day 20. But it sounded more dramatic when I made up a number. And it seemed about right.

For days later, I posted another tweet, “Day 24 of no @mtn_dew at the DG office. I think they are trying to convert me into a Coke drinker. Seems like a bad marketing plan”

I eventually asked our human resource person what the deal was.

She said Pepsi said we didn’t sell enough and they were going to remove the machine.

So I thought it was over. My hopes and dreams of having Mountain Dew at work was over.

And then, this happened.

I won’t lie. It made my day. And it let me know they were listening. In the world of social media and communicating, isn’t that all we ask? Don’t we just want to be heard?

Granted, I would have been happy if they replied to my tweet.

But this was above and beyond.

And in a world where listening and customer service is huge, the people at the Pepsi Corporation made major points with this Mountain Dew drinker.


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